“Covid, obviously, has changed the mindset of a lot of jewelers and they have also been proactive in selling jewelry online. Jewelers had so far shied away from selling such products online, restricting them to their stores as the bulk of purchases in India are still made in person. Digital gold sales aren’t new to India, with mobile wallets and platforms like Augmont Gold For All, and World Gold Council-backed SafeGold offering the product.